Saturday, 25 February 2012

The hidden extras

I heard a programme on the radio this morning which mentioned amongst lots of other interesting facts that we are the first generation not to have tasted their cutlery - stainless steel is tasteless.

Of course being tasteless was not a design feature - it just came as a 'hidden extra'.

This set me thinking about the fact that YOU should think about the 'hidden extras' in your products and services.  What is it about them that customers value ... but were not explicitly designed in.  Can any of these be extended or enhanced to offer additional(perhaps unconscious)value?

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