Thursday, 27 August 2009

Is it pure?

I have a bottle in front of me which purports to contain "Ethical Pure Apple Juice". I hope it is doing some good ... and I am by buying it .... but the message must be to keep an advertising message simple and uni-functional. Otherwise it becomes counter-productive.

Saturday, 8 August 2009

Too many tips

If you are reading this, perhaps you read lots of internet business tips. Perhaps you read too many! It might depend when and how you read ... it is in your leisure rather than working time, isn't it?

Sunday, 2 August 2009

What's wrong?

Why do things happen? In many cases, we try to over-analyse. For example, we invent all kinds of excuses for the fact that someone doesn't want to buy our products or services.

But in the end it is all down to the fact that we have to get the right goods to the right people at the right price at the right time.

If people aren't buying, at least one of these is almost certainly not 'right'.