Saturday, 23 July 2011

SMEs don't ...

Reading the business literature, there is plenty of material that suggests that small to medium sized enterprises either DO or don't DO certain things.

For example, the 'wisdom' has it that they don't measure performance and/or benchmark themselves against competitors ... they are simply too busy or they are unaware of such practices.

However, my experience is that they do many of the things they allegedly don't do ... its just that they do it more informally. They might not know the 'theory' but they know (often instinctively) what they need to do to survive and grow.

Or, of course, the goods ones do ... the others perhaps don't survive and grow.

So, if you're still here, give yourself a pat on the back ... before, perhaps, reading one of the books that tell you what you don't do ... and working out whether you do .. or perhaps should!

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