Monday, 20 September 2010

The Elevator Pitch

The 'elevator pitch' is so-called because it is designed to be brief, upfront and high impact so that if you make the pitch in an elevator, the listener(s) will stop the elevator to hear more rather than getting out at their selected floor.
What it really is of course is a discipline that you should apply to presentations to make them more productive.  You have to think hard about what you really want to say and about your audience (and what they want to hear).
So very quickly you need to say something about you, your offering and why this is of benefit to the audience. If you can do this in under a minute, you might hook your audience for a longer timeslot.  If you can't, why should the audience listen?

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