Saturday, 3 July 2010

Simple problem, no easy solution

I am a director of Juice e-Learning - a new, very small company. As such we have the same problems as other small companies ... we are so busy 'getting the job done' that we don't have the time or resource to do the marketing necessary to secure the next job (and the one after that).

Of course, the web helps. Our web presence serves as showcase and promotional 'stand'. But we have to ensure that people visit our website ... and we have some ideas for that!

We have been looking for e-Learning materials that might help us move to the next level ... after all we should practice what we preach ... but most of them are 'get rich quick' promotions or 'academic' courses. 

So, there is a gap in the market ... which we could fill ... on behalf of ourselves and other small companies. But we need to identify those companies ... and we're back in our quandary .. in our vicious circle.

As with all such problems, there is no point waiting to find an escape route.  As a small company, you have to take the time and energy to build one yourself.  Don't push your problems away - tackle them ... now!