Friday, 16 July 2010

Don't be surprised by surprises

I was reading through some press releases recently (yes, I know I have a sad life) and came across one that referred to Dolly Parton ... pointing out that a particular air cargo handler had secured the contract to move books for her charity which distributes books to libraries and to kids.  The juxtaposition of 'Dolly Parton', 'books' and 'charity' almost surprised me .. but I've learnt to expect the unexpected.  Its how you spot opportunities!
EvanCarmichael.com