Small companies sometimes don't get bigger

I've just been in Pakistan where there are thousands of small companies. As new Pakistani companies stabilise, they seem to reach a point where the owner can satisfy the demands of his (even extended) family ... and so he (and it is almost always a 'he') eases off into his comfortable lifestlye.  the company never gets big enough to take advantages of scale or to make real investment ... and sooner or later a technology or a new product comes along ... and the company fails.

So, the question you have to ask yourself is ... How do I keep myself and my staff hungry for more?  What gets them up in the morning?  What keeps them awake at night?  Am I sure we are not just coasting into oblivion?

(And a question for my Muslim friends.  is the pakistani situation a result of people treating this earth and their place on it as a waiting room for the greater world and greater riches to come?)