Saturday, 5 September 2009

Not all doom and gloom

During the downturn/recession/slump (choose your own word for the economic crisis) sales of productivity tools have held up while sales of entertainment gadgets have declined significantly. So if you make monitors, printers, projectors, scanners, telephones, and/or storage devices you should be happy … but by contrast, if you make items like music players, digital cameras and DVD players then you are likely to be waiting for ‘the turn’. The moral - understand your products/services, understand the environment in which you are operating ... and understand the linkages between them!

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