Find the 'wow' factor

I am just about to change my mobile phone. Contracts on iPhones are more than I can justify ... but I do like my technology. So, I'm going for an HTC hero (all of the same features as an iPhone but without the same price tag). It definitely has a 'wow' factor and I'm quite excited ... over a mobile phone.

What does or could excite YOUR customers about your products or services. What, for them, constitutes the 'extra mile' you have to go to move beyond simply being 'good'.

If you can identify and then deliver that factor, you've got a good business. If you can't, you will always have to struggle.

(For those out there like me who are technology/gadget freaks,
take a look at:
http://www.htc.com/www/product/hero/overview.html )