Saturday, 5 July 2014

How do you compare?

Who is your 'target company' - the one you wean to emulate - and beat?

Having someone in your sights is a good motivator - it helps focus your mind on what they do better than  you - and therefore on what you need to improve.

So, if you haven't got a target, find one - and find out enough about them to do some useful comparisons and benchmarking.

If you think there is no-one to chase, you are either misguided - or in a particular niche market.

If there is no-one ...  then it is you... next year you must beat this year's performance - especially in those areas where you know you should improve.  Start chasing yourself!

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