Saturday 31 May 2014

Don't be afraid to spend money on useless things

As a productivity professional, I am used to counting every penny/cent spent and justifying the expenditure by the benefits it brings - its (perhaps tiny) contribution to the aims of the organisation.

Sometimes, however, firms decide to spend money on things which have no direct utility - corporate art, charitable giving, etc.  Can such expenditure be justified?  ... in productivity terms.

Your job, as head of a company, is to coordinate all action - across all functions and sections - in pursuit of common goals - and the overall mission.  Your leadership can ensure success - but only if you can create shared ownership of the mission.

Spending money on non-utility expenditure can help you express the values you want associated with the company - it your employees (and other stakeholders) the things you regard as important. As such it helps create cohesion around the message and the mission.

As long as the amount of money spent on such things is not 'out of proportion' to utilitarian expenditure, and, as long as it is not expenditure for a privileged few - artwork in the executive penthouse, for example - it can make a positive contribution.

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