. .. and do them well.

I wrote last week of the need to identify the things that will drive your business forward ... and concentrate on those things.

But, of course, as well as doing them, we have to do them well.... at least as well as our competitors.

So, we have to understand what to do .. and how to do it .. .and what constitutes success.

We almost certainly have to measure how well we achieve what we set out to do ... so we know we are achieving... or can take corrective action if we are not.

And if we can find out how well our competitors are doing, so much the better.  So benchmarking what we do against what they do is important.

Keep your eyes on the prize at all times!