Saturday, 23 February 2013

Protect your brand

 I don't know whether you know about the horsemeat scandal in the UK - where horsemeat has been found in a range of pre-produced 'beef' products but it  does remind us that each of us is responsible for securing our own supply chain - and knowing what goes on within  it.

We can't blame our suppliers, our distributors or the government when something like this happens.  Well, we can try ... but our customers will hold us responsible ... and it is our brand that will suffer.

You've probably taken a long time to build your company and brand. Don't allow someone outside of - but linked to - your company to destroy it.

Make sure you know how secure  your supply chain is?

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