Saturday, 9 February 2013

Be a tortoise

Most small businesses stay small. Many of them do not survive.  Many fail because they grow too quickly and run out of working capital.  This is often because their owners are over-ambitious - wanting to run before they can walk... and seeing the magic pound/dollar signs of growth. At other times it is because the owners are concentrating on 'getting the job done' rather than planning and controlling.

So, take a step back from your business and think about the future - a realistic future.  the, think carefully about what it will take to get to that future - and the mistakes you might make on the way.  Then move cautiously forward, keeping one eye on the future but the other very firmly on the present.

If the future is approaching too slowly, accept that caution is better than a tortoise rather than a hare.

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