Saturday, 3 November 2012

Snake Oil

If you read lots of press releases ... as I do (yes, I know I should 'get a life'), you soon realise that just about everything is claimed to improve productivity.

Most often such 'stories' relate to what is termed 'personal productivity' ... the kind of 'productivity' that is aided by powernapping, reminder software, crystals, copper bracelets, iPads, honey ... you get the picture.

These claims are accompanied by details of a survey or study ... which almost always is based on a self-selecting constituency.  Again, you know the kind of thing. "60% of people say eating chocolate mod-morning helps productivity" says the President of the Chocolate-Eating Guild after a survey of members.

So, if you do see a claim about productivity, check out the credentials of any study ... and, even then, keep you tongue in your cheek and your money in your pocket.

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