Saturday, 10 September 2011

Don't believe everything you read

I've just read another of those spurious buts of 'research'... this time suggesting that over 10 percent of UK SMEs that integrate personal devices such as iPads into their business enjoy productivity gains of more than 30 percent.

When you see that the survey was sponsored by Citrix (not exactly disinterested bystanders), alarm bells start to ring.

The survey was conducted by a reputable company on behalf of Citrix (YouGov) but the press release I saw gave no details of sample size ... and I bet it was quite small.

I can see devices like the iPad changing some jobs for the better ... but rarely by margins like those claimed.

So, don't spend your money just yet ... there are far more reliable ways of improving productivity.

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