Saturday, 24 September 2011

Big - only smaller?

I have read two publications recently which purported to be aimed at small businesses. Both of them seemed to assume that small businesses are the same as big ones - they just have fewer employees.

If only that were true. If it was, small businesses would not have the 'growing pains' they have when transforming into bigger ones.

Not only must they grow ... they must change. Those that attempt ,to grow without changing almost always fail.

So, as you (hopefully) become ever more successful think about how you will need to change - your management practices, your communication processes, your promotional activity, your sales techniques and channels, etc ... as you become one of the bigger boys.

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