Friday, 21 May 2010


So the hype over the iPad is dying (or at least slowing). What does the iPad mean for productivity? Almost nothing. Eveything that can be done on an iPad can be done on a Netbook. Sure, the iPad looks great .. and 'instant on' is a real convenience ... but it won't improve your business!

So, as ever, sort out reality from hype .. and test out the words of others. People get paid lots of money to make new products sound really good. Of course, sometimes they are ... but more often than not the hype fails to stand up to your testing.

The second lesson is, of course, that your hype - when you talk about your own new product or service - should not overdo the hyperbole. Reasoned information is more effective in the longer-term.