Friday, 30 April 2010

Keep your eye on the big boys

You've all heard of the Apple iPad. How many of you have heard of Fusion Garage's JooJoo. Much the same kind of device, much the same price ... but which one would you buy? The JooJoo could have been a big seller if it had been first to market ... but it wasn't. Now it looks like a 'copycat' (though it isn't) and I wouldn't bet on it being around in a year's time.

The moral: be aware of what the big boys are doing. If you're making a big investment in a new product, make sure you're first to market. The big guys can be second and survive; you can't.