Attended an innovation event yesterday. One of the speakers was the guy who designed, manufactured and marketed the 'Trunki' - ride on luggage for kids ... now a major success. Rob explained the journey from first concept (when a student) to success .... on and off development, minor success, minor failure, setbacks, and so on ... over about 15 years.
So, as we all probably knew, a good idea is not good enough. You also need the drive and determination to overcome the obstacles .. and you probably need to want it (success) enough in the first place to provide that drive.
Saturday 17 April 2010
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