Superbowl

When talking about (American) football, commentators often talk about the productivity of a team, a player or a position.  They rarely mean productivity ... they mean performance.  It would be useful if they DID talk about productivity - the value of a player - the output relative to the costs.

And you should look at aspects of your business in the same way.  Not, what do I get from it?  But what do I get relative to what it costs me?  This changes the way you look at production processes, sales teams, outsourced services, maintenance .... everything!