Saturday, 30 January 2010

Control ... everything

Apple has (at last) launched the iPad ... following their tried, trusted and tested approach of employing good functionality and great design.  However the 'ace up their sleeve' is the control they retain over both hardware and software.  No other manufacturer does this.  Apple knows that every iPhone app will also work on the iPad - they control all aspects.

The iPad is far from perfect - for me, the lack of Flash support is crippling.... but I am prepared to bet it will be a success and that users will find the experience 'smooth sailing' because of all that control.

The lesson!  Control everything you can ... either by doing it yourself or issuing firm specifications and testing to make sure others stick to them.  it might not be the best solution in the short term .. but like Apple, you might find it works very well in the longer-term.