Not rocket science

I am in Trinidad at the moment and was talking today to a car dealer. I asked how the recession was biting and he said that business is about 50% of what it was at the same time last year. I asked how he was coping. He said "Cutting costs, turning stock over even if some cars sell for a loss, and holding my nerve ... so that when the recession ends I am still standing but some of my competitors will not be." I don't think I can offer better advice.