Know Your Enemy

 If it aint broke, don’t fix it.

That’s a useful slogan in some circumstances - but not in business.

If you expect the status quo to deliver success, you are likely to be disappointed - or you are in some sort of niche situation or industry.

If you aim to maintain the status quo, you are not improving.

But your competitors might be.  

While you relax in your confidence in the current situation, they come roaring past with new ideas, new products, new features, new processes - or any one of the myriad things that can give them an advantage over you.

The status quo - and especially your complacency with it - is your enemy!