Efficiency is not enough.
I have spent much of my life urging companies to become more efficient - and helping them to do do.
But, of course, I know that some do not go far enough.
Becoming more efficient should not be an end in itself.
Becoming efficient creates capacity - it will give your organisation the headroom to start thinking about doing different things, adding more value, innovating.
So, regard your journey to greater efficiency as a stepping stone.
Refine how you do things to create that capacity to transform your business in the longer term.
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