You, the evangelist.

I try to keep up to date with productivity trends and productivity news.

In scanning the airwaves and the twittersphere, I often see governments urging their citizens to be more productive.

At least in religions when people are urged to be more 'holy' there are priests and other religious leaders helping prepare them to be more holy - and explaining what being more holy means.

So, who are the productivity priests explaining to these probably confused citizens what they should do - and how they should behave - to be more productive.

In your company, it has to be you.  you must be the evangelist of productivity - and explain it to the laity in terms they undersrand ... and can act upon.