Sometimes it seems difficult to get the productivity message over to people - the young aren't interested and it seem to be way down the priority list of many business people and politicians.
So, perhaps we have to try communicating in different ways - ways that 'chime' with intended audiences, using language thy relate to - and even using language that grabs their attention.
I saw an example of this recently with an agricultural productivity event being advertised under the banner of 'plows and cows' (US spelling, of course).
I noticed this event immediately - it had my attention. Of course, the event still has to be effective - but getting people's attention is the first stage in giving them useful information.
There might be a danger in being seen to 'dumb down' but I think getting people focused on productivity should be our key aim.
The same is true in your business. You need to get key messages across to your workforce in ways that they can relate to. Using 'advertising' -type language might be helpful if not overused.
So, perhaps we have to try communicating in different ways - ways that 'chime' with intended audiences, using language thy relate to - and even using language that grabs their attention.
I saw an example of this recently with an agricultural productivity event being advertised under the banner of 'plows and cows' (US spelling, of course).
I noticed this event immediately - it had my attention. Of course, the event still has to be effective - but getting people's attention is the first stage in giving them useful information.
There might be a danger in being seen to 'dumb down' but I think getting people focused on productivity should be our key aim.
The same is true in your business. You need to get key messages across to your workforce in ways that they can relate to. Using 'advertising' -type language might be helpful if not overused.
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