Saturday, 9 April 2016

Failure is not an option.

The USA recently held National Agriculture Day.

A key concern expressed by many of those participating this year was the need for greater investments in the very foundation of American agriculture: the research, development and extension services required to maintain the high productivity and environmental sustainability of American farmers and ranchers and to provide sufficient nutritious food, fibre and biofuel for a growing world.

Challenges include the multiyear drought in California and many Western states; threats from disease affecting livestock, poultry and citrus crops; nutrition and obesity-related health issues; and a troubling shortage of young farmers and veterinarians choosing agriculture as a profession.

 But we cannot afford to fail - the global population will rise by 2.3 billion by 2050.  We have to feed all those people!

What is iy that your company can not afford to fail at.  Make sure you know what these critical success factors are - and then make sure you address them - make sure you don't fail!

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