Saturday, 12 March 2016

Aim to be first.

Some of you will now that I have been in Bahrain for the last week helping prepare for the World Productivity Congress which will be held here in November. (see for details.)

Conversations obviously covered the productivity of Bahrain and its move towards becoming a post-oil economy.  Lots of Bahrainis look at Dubai as a possible model - creating an exciting, vibrant economy without oil revenue.  But Bahrain should not be looking to be a second Dubai - but a first Bahrain.  It has lots of advantages: it is a relatively open, diverse society with a rich history and culture; it has a good technology infrastructure; it has an open economy with no taxes on the movement of capital; most Bahrainis speak English- the international language of business.

What Bahrain has to do now is to find a 'usp' - an area of economic activity that it can make its own.

The same should apply to your organisation.

Don't hope to copy or emulate a competitor. Strike forward with your own vision and strategy for a position  of strength based on a specialism - of product, service, quality, aesthetic, reliability or whatever ... but something that singles you out as being foremost in your field.

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