The World Confederation of Productivity Science promotes the concept of SEE - Social, Environmental & Economic Productivities - suggesting that long-term business sustainability and success comes from addressing all three. Some have claimed that this is another 'take' on the concept of corporate social responsibility (CSR) but the WCPS ' view is that CSR is an add-on to a business, often for promotional reasons, whereas SEE is part of basic business fabric and must be treated as such. There is a business case for addressing SEE - not a PR case.
The Volkswagen case has reinforced this belief. Volkswagen was regarded as a leader in CSR - but it clearly wasn't part of core business strategy or core values.They didn't look a† environmental issues as a fundamental core of strategy - just something it was nice to brag about. And they completely forgot about that 'commitment' when tough business decisions needed to be taken.
Do you know what your core values are? The values that shape every decision you make and every action you take. Do your employees know they must NEVER transgress these values? Ifv so, you should be safe from a VW-type scandal.
The Volkswagen case has reinforced this belief. Volkswagen was regarded as a leader in CSR - but it clearly wasn't part of core business strategy or core values.They didn't look a† environmental issues as a fundamental core of strategy - just something it was nice to brag about. And they completely forgot about that 'commitment' when tough business decisions needed to be taken.
Do you know what your core values are? The values that shape every decision you make and every action you take. Do your employees know they must NEVER transgress these values? Ifv so, you should be safe from a VW-type scandal.
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