Saturday, 21 September 2013

Who do you 'touch'?

All businesses touch a number of groups and communities.  There are obvious ones like customers and employers - but also suppliers - and their suppliers through the supply chain - and people who live near your factories, stores, hospitals or whatever.

How do you touch these groups -how are they affected by what you do .. and how you do it.  If all your 'touches' are positive experiences., you create goodwill - and good business.

However, negative touches cause you 'pain'.

Its important to think through - and find out about - these touches and their effects on your business. You need to maximise and enhance the positive touches ... and eliminate or minimise the negative ones

Then everyone (or almost everyone) is happy with you!.

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