First improessions

When you go for a job interview, one of the pieces of advice you get is that 'First Impressions count'. So, how you look and act on meeting and greeting your interviewer really matter. The accompanying phrase is "You only get one chance to make a first impression".

Well, your catalogue - and your website - are like that.  The front cover of a printed catalogue - and your HomePage - are the chance you get to make a good, first impression.

So, take the time to get them right - and make them visually engaging. Spend a little money - on good graphic design. It will pay dividends.