How much does it cost?

Of course when we are looking at investment in a new piece of kit, a new service, a new building or whatever ... we have to ask the price ... and the rest of the costs incurred.

But we determine value by looking at the impact ... what it will do for our business.

We have to be able to afford it ... but we also need to know whether we can afford not to do it.

So, always look at the value, not just the cost.