Friday, 6 August 2010

Small may be good ... but its not an easy fight.

Small is beautiful. Right?  Well, small businesses are the backbone of most economies. They end up growing ... or failing ... or, just occasionally, staying as stable, small bushinesses.

Thomas Friedman, in The World is Flat, suggested that technology is a real boon to a small business ... no-one knows you are small from your website .. and you can do things now that only the big boys could do 20 years ago.

However, tech costs. So, small businesses have to borrow (and then they are owned by the big guys ... and especially the banks) ... or they have to tread very slowly (and they get overtaken buy the big guys coming late but with lots of money) or they have to be innovative ... doing things the big guys haven't yet thought of.

What's your 'edge' ... why will you succeed in the face of competition from the big guys. If you don't know the answer, your chances of success are slim.