Sunday, 5 April 2009

Make it deeper, not wider

I was in a restaurant last night. A customer was complaining about the quality of the food. The manager - who became involved - himself complained that his customers demanded so much variety and choice that it was impossible for everything to be 100%. Wrong answer! If the breadth of your product range gives you quality problems, then solve them ... or cut down the range and stick to what you can do well ... and do well repeatedly.

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