Is it pure?

I have a bottle in front of me which purports to contain "Ethical Pure Apple Juice". I hope it is doing some good ... and I am by buying it .... but the message must be to keep an advertising message simple and uni-functional. Otherwise it becomes counter-productive.

Too many tips

If you are reading this, perhaps you read lots of internet business tips. Perhaps you read too many! It might depend when and how you read ... it is in your leisure rather than working time, isn't it?

What's wrong?

Why do things happen? In many cases, we try to over-analyse. For example, we invent all kinds of excuses for the fact that someone doesn't want to buy our products or services.

But in the end it is all down to the fact that we have to get the right goods to the right people at the right price at the right time.

If people aren't buying, at least one of these is almost certainly not 'right'.

Books .... covers .. and performance

Tom Watson was recently runner-up in the British Open Golf Championship ... at the age of 59. The way the media went on you would think it remarkable that he could even stand at such an advanced age.

This was a reminder not to judge a book by its cover ... or a person by any the classifications of age, gender, etc ..... judge them by their behaviour and performance.

Don't forget the obvious

I am currently organising a conference to be held in October this year. The nightmare part of this is communicating and holding planning meetings throughout a summer when at any one time some of the key players are away on vacation. This means that everything takes twice as long as it would otherwise. Of course, I have left enough time ... haven't I?

Trust

I have spent the last few hours writing a Memorandum of Understanding covering a project involving 2 other parties. We all trust each other and have worked together before. is this enough? What if a key player in one of those organisations changes and the 'mood' changes also? What happens if our trust goes. writing the MoU means adding in all sorts of clauses that should never be used. But it helps to be insured!

Get lucky

Luck is preparation meeting opportunity. So be prepared ... and recognise opportunities when they come along. When you see an opportunity, do your preparation.

As the great Gary Player said of his golfing triumphs ... "The more I practice, the luckier I get."